Bringing HR Best Practice to Business

Our Team

We have a lean core team running our engine. However, we have established trusted key implementing partners, that we have built a sound business relationships with over the years.

 Terine Lott-Cupido, is the founder and owner of EmpowerLink Services, a Human Resources consulting company, based in Cape Town. 

She is passionate about skills development and empowering entrepreneurs, with much needed HR expertise. Her experience was predominately gained in the multinational context, in manufacturing and the automotive industry. 

Having spent over 15 years in the Human Resources (HR) profession predominantly in the automotive industry, in 2016, Terine took her take a leap of faith, to start her own business. Why? To make a difference and build a legacy for her family where she believes matters most, namely, business with less than 50 employees.  

With unemployment on the rise, entrepreneurship is viewed alternative job creator. However, people can ‘make or break’ a business, even more so in small business. With this in mind, having the right people, HR processes, and systems, is crucial in delivering a quality service or product(s) on time to customers. Her business, EmpowerLink Services strives for excellence, by bringing HR best practice to business.  

Terine holds a Masters’ degree in Human Resources (cum laude) from the Cape Peninsula University of Technology, is a registered Chartered HR practitioner with the South African Board for People Practice. She has 13 HR feature articles published in Your Business Magazine, is a speaker and an active member within a number of forums.  She completed her twelve month entrepreneurship training, at False Bay College TVET Centre for Entrepreneurship / Rapid Incubator in 2018, which she believes has been instrumental to her personal growth, as an entrepreneur and her business growth.  

Her business EmpowerLink Services, was registered in 2016 and has been operational since February 2017, offering a professional tailored HR solution and HR training to their clients. Being an entrepreneur herself, she understands the SME landscape and is able to relate to her customers and fellow entrepreneurs at this level. 

Fast forward to 2023, her journey as an entrepreneur continues, with a number of milestones achieved and growth, which has enabled her to expand her team. Terine has been recognised as an entrepreneur by a number of institutions. Some of her notable highlights, is that she is a former False Bay College Poster and Pitch Winner, Business Partners Business Plan Competition Western Cape Regional Finalist, ENS Africa Business Plan Competition Finalist and was selected to be on an international Women in Business Mentorship programme, funded by the Cherie Blair Foundation in the UK. 

Terine was also selected as the recipient of the Western Cape Government Entrepreneurship Recognition award, for the Women-Owned Business category in 2019. This is a testament to her work ethic and customer focused approach. These awards have created a platform for her business, EmpowerLink Services, to continue to positively contribute to business development. 

Outside work, Terine loves spending time with her family outdoors and travelling. 

 Wela Mfenyana is in our HR consulting team. He loves sports and has a creative flare, which we often see both inside and outside the workplace.

 Kim Floris provides sound business management support that is critical to the efficient and effective running of our business. Kim has a valuable eye for detail, is self-driven and also a sports enthusiast, especially for the game of soccer.